LinkedIn’s Ad targeting allows users to get very specific with their audience.

Once you’ve set up your profile, it might be useful for you to incorporate LinkedIn ads into your growth plan. Beyond that, you can use your cover image to highlight different events, keep it abstract, or convey your core product offering. Your background photo can be a number of things, but try to make the color palette match your logo to make the page header look seamless. That means that extending your brand presence on LinkedIn will increase your brand’s visibility, connect your business with your employee network, and, if you choose, learn more about your own customers.įor starters, a simple logo is a great choice for the profile photo. Beyond extending your digital brand, a strong profile allows you to interact with your customers and employees in a professional setting. LinkedIn business profiles serve a different purpose than personal profiles.

In this section, we’ll break down how to create and design an optimal LinkedIn business page.

We will also dive into how to approach advertising on the platform and the fundamentals of standing out in a more professional setting like LinkedIn. In this LinkedIn marketing guide, we’ll discuss the best practices and image dimensions used on LinkedIn for building both your personal and business LinkedIn profiles. Keeping the best design practices in mind and careful planning around LinkedIn’s image dimensions will ensure that your brand stands out among the 660+ million users on the platform. With the emphasis on professional connections on LinkedIn, creating a sharp profile and advertisements that convert is more crucial than ever. It’s also proven to be useful for finding qualified leads, accurate audience targeting on ads, and of course, networking with fellow professionals. In addition to providing individuals a place to build a personal brand, LinkedIn is the best place to begin for brands and companies looking to increase their online presence. For those who are in a Business-to-Business (B2B) industry, LinkedIn is one of the most important platforms to have an engaging presence on. Every marketer understands the value of using different channels to reach different audiences.

Linkedin logo illustrator